Health & Safety Campaign

At JOST World, our core business is built on heavy machinery, hydraulics, axles, and couplings. Across our brands, including TRIDEC, ROCKINGER, Quicke, and Hyva, thousands of colleagues work in our production facilities every single day. For us, success isn't just measured in output; it’s measured by ensuring that every employee finishes their shift safely and goes home healthy, while minimizing long-term health risks.

When the global Health & Safety Week kicked off in September 2025, the goal was ambitious: to establish a unified standard of safety awareness across the globe, bridging the gap between widely varying local regulations.

But how do you communicate a dry, highly regulated topic in a way that actually changes behavior on the shop floor?

This is where the Marketing department stepped in. Not just as the team that "designs the posters," but as a strategic business partner co-owning the communication strategy.

Speaking the Language of the Shop Floor

To create a global safety culture, we knew that traditional, top-down warning signs wouldn't be enough. We needed to spark organic curiosity. We asked ourselves: What does every production employee at JOST World instantly recognize?

The answer: Product Codes.

We developed a long-term, quarterly campaign that hijacked our own internal product codes to organically draw attention to health topics. When employees saw familiar-looking codes that suddenly related to body parts, it disrupted their routine and created a hook.

From these posters, a QR code directs employees to a dedicated landing page featuring:

• Deep-dive information on the current topic.
• The "Golden Rules" for Health and Safety.
• Interactive Quizzes available in 7 different languages to test and reinforce knowledge.

A Phased Rollout for Lasting Impact

Awareness isn't built in a day. That’s why we designed this campaign as a continuous journey. Starting with the September 2025 Kick-Off, we have been rolling out dedicated quarterly focus topics:

• Q4 2025: Hand Safety
• Q1 2026: Foot & Ankle
• Q2 2026: Shoulders & Upper Arms
• Upcoming: Eyes, Lower Leg and Mind & Wellbeing

To ensure the message stays top of mind, the campaign is supported by an omnichannel approach, utilizing print, digital screens, and our internal newsletters to reach colleagues exactly where they are.

The Result: From Awareness to Action

The feedback from the workforce has been overwhelmingly positive. The quizzes have seen high participation rates, proving that the gamified, multilingual approach works.

More importantly, the campaign has created a remarkable ripple effect. Regions have felt inspired by the overarching campaign to launch their own localized health initiatives and actively brief their teams. We are seeing a tangible shift towards more conscious working habits, better posture, and a heightened focus on safety equipment, laying the perfect groundwork for the upcoming deep-dive training programs.

Curious about the ongoing campaign? Visit the Health & Safety Pages  on our website to see the current focus topics in action.